We recently added a web page to our site specifically talking about web design in Saint Charles, Illinois. That may seem too hyper-local, but there is a method to our madness, and more importantly to you, there is a reason you should consider local marketing firms for any of your internet marketing and direct marketing projects.
To start with, what is my interest in focusing on web design and internet marketing in Saint Charles? (more…)
QR codes seem to be all the rage in the direct response world. While I think they are interesting, I am not sure the general public has enough awareness of these to know what to do with them…and most businesses haven’t really figured out the best way to incorporate them into their marketing. (more…)
I received another email offer today – Like us on Facebook for a chance to win an Ipad” and again, I have to shake my head, seeing another business engage in poor marketing. So what’s this all about? What is the logic of investing money to design and send an email and pay for an ipad to give away, just to get people to like you on Facebook? (more…)
In the retail world, shelf space and shelf location are everything. Proctor and Gamble, a world renowned leader in retail products, had a strategy to maximize their share. P&G had traditionally been organized into thirteen business units with thirteen different sales forces. Even though the P&G product lines didn’t compete directly against each other the thirteen sale forces did. They were constantly competing for shelf space and vying for the consumers attention. The bottom line though was the idea that the more shelf space you take up, the better chance the consumer will see you and choose one of your products.
Part of the marketing strategy behind ecommerce follows that same thought. (more…)
Promotion is a powerful short-term marketing tool. Developing a promotional plan requires strategic thinking and creativity. In many instances, marketers begin at the execution stage and randomly consider idea after idea without any thought as to the ends they are trying to achieve. The results can be costly, with a lot of time and effort being spent on developing promotion ideas that are inappropriate to your current market situation and competitive situation. The key is to establish promotion objectives and strategies first and then develop innovative, yet targeted, solutions (more…)
I just finished reading an article in Fortune magazine, discussing whether the Ipad and other tablets will kill newspapers and magazines or be their savior. The article focuses more on the newspaper industry than magazines, I think because newspapers are dying faster and seem to be floundering and lost more than their counterparts in the glossy world. There is also discussion and comment throughout as to the future of print as a whole – books magazines, etc. Now I am as big an Apple fan as the next guy, and I am excited to get an Ipad, once it has the built in internet access beyond WIFI hotspots, but I also am an avid reader who doesn’t see print disappearing. (more…)
Text Link advertising is a form of web site advertising with some popularity these last few years. Generally this involves “hard-coding” text link ads on high traffic, here in the hopes that this will improve your own search engine ranking, which will then result in more visitors to your web site. As the popularity of this form of advertising grew, businesses launched services to manage this for you, by setting up partnerships with many high traffic sites, then they sell you text links on their “network” of sites and they keep a percentage of the monthly fee. (more…)
Advertising on Google’s Adwords
Search engine Marketing is one area of advertising that is still hot an dcontinues to grow, with more and more businesses adding it to their marketing mix. Now there are a plethora of firms out there as well who will offer to manage your SEM budget for you, to get the most out of your ad dollars. However, I see a lot of agencies focusing on getting the top position, paying a premium for their ads and effectively, wasting their clients money. (more…)
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